Logo In Real Life Notes for a social history of visual identity Castagné De la fiction à la

De la fiction à la théorie critique

une société ultralibérale qui laisse de nombreuses personnes dans la précarité

et bien d’autres choses encore – le résumé de tout un siècle de techniques photographiques

Remi Charlip

Logo In Real Life Notes for a social history of visual identity Castagné De la fiction à laAn historical and critical reading of graphic design's icon, the logo, in its actual lived context. This is the untold social history of logo's: where logos start living In Real Life, where they move away from corporate identity manuals and brand guidelines. This is where they do they encounter memes, counterfeits, protests, fashion, pop culture or counterculture more organically. Should we come to another understanding of logo's? The book both